主题：Order of Entry and Market Performance in the Global Smartphone Industry

主讲嘉宾：谢晓晨，中国人民大学财政金融学院财政系助理教授

时间：2024年4月26日（周五）10:30-12:00

地点：yl9193永利官网沙河校区11号楼109

主持人：段玉婉 教授 yl9193永利官网副院长

评论人：刘悦 副教授

主办：yl9193永利官网、北京高校国际商务专业虚拟教研室

内容简介：

The global cell phone market has transitioned significantly from feature phones to smartphones since 2007. This particular period of smartphone industry expansion, and a detailed product-level dataset of all the cell phones sold in 40 major economies between 2007 and 2016, give us an unprecedented chance to study how the order of entry affects the performance of the same firm in different markets. We begin with a theoretical framework wherein the order of a firm's entry affects both consumers' preferences and suppliers' delivery costs. We then document a market sales advantage for early entrants, especially those originating from developed countries, offering high-quality products, or having diversified product lines. Finally, we show that adopting radical innovation, such as the 4G wireless network, can help late followers leapfrog over formerly leading firms.

主讲人简介：

谢晓晨，中国人民大学财政金融学院财政系助理教授，美国宾夕法尼亚州立大学经济学博士。他的主要研究领域为公共财政，国际贸易和产业组织。他的主要研究兴趣是通过实证回归分析和结构模型模拟，评估政府政策和公共项目对企业行为和宏观经济的影响。